What's This Job Worth Nowadays?


It's interesting to see the downfall of the great media properties:
Scott Pelley, one of the most experienced reporters in broadcast journalism, has been named anchor and managing editor of the "CBS Evening News." It was announced Tuesday by CBS News Chairman and "60 Minutes" Executive Producer Jeff Fager and David Rhodes, the President of CBS News. The appointment to the broadcast, to be re-named the "CBS Evening News with Scott Pelley," is effective on June 6. Pelley will continue to report stories for "60 Minutes."
"Scott has it all. He has the experience, the credibility and he is among the very best reporters ever to work at CBS News," said Fager. "In more than two decades at CBS News, he has distinguished himself at every level, right up to his current role at '60 Minutes,' where his work has been incomparable. We like to think of CBS News as the 'reporter's network' and I can't think of anybody in this business better suited for the anchor chair than Scott."
Scott Pelley is a great journalist, but the job he inherits by virtue of the failed Katie Couric gambit isn't worth nearly as much in terms of prestige as it once was. If this had happened twenty years ago, the entire country would have taken notice. The three great anchors of my lifetime--Tom Brokaw, Dan Rather, and Peter Jennings--held their positions and were feted as American media giants. The position of anchor was exalted above a ridiculous number of things in American society. It was akin to being handed a Supreme Court seat or the Vice Presidency. It was the culmination of a career, not a signpost on the way to something else.

Now? Now it's a buried item in a sea of other notices.
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